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Attention young India, take care of your Heart

A few decades ago the obvious cause for a broken heart in a young individual was romance and love. But with the epidemic of coronary artery disease (CAD) hitting India hard, the scenario is changing rapidly and with it, the meaning and cause of a ‘broken young heart’. CAD refers to disease of the coronary arteries. Coronary arteries carry blood and oxygen to the heart; therefore any disease which affects the coronary arteries deprives the heart of oxygen — the extreme form of this deprivation occurs during myocardial infarction (heart attack).

The precious asset of our nation is its young population; ironically, it is becoming the most vulnerable to CAD and myocardial infarction (MI).

Four people die of heart attack every minute in India and the age group is mainly between 30 and 50.

Twenty-five per cent of heart attack deaths occur in people less than 40.

Nine hundred people under 30 die due to heart disease in India every day.

Let us look at the most common causes being attributed to heart attack in young persons.

Smoking

What begins as a fashion statement in college days later turns out to be an indispensable addiction. It is the single largest risk factor for a young individual developing MI.

Smokers not only develop MI earlier but are at a two-fold increased risk compared to non-smokers and at a four-fold-increased risk of sudden death due to MI. The corresponding risks are higher in smoking women.

Not only smoking, all forms of tobacco consumption are equally dangerous. Tobacco causes the blood vessels to be stiff and less elastic, increases the tendency for blood clot and blocks the flow in the coronary arteries. A common misconception is that people who smoke occasionally are not at risk. Once a person quits smoking, it will take three years for the body and heart to recover from the effects of tobacco, so you can imagine the consequences of the person continuing to smoke.

Lack of awareness

The rural and urban poor are more susceptible because they tend to ignore the disease due to poor access to health care, high cost of treatment, social stigma and illiteracy. Seeking treatment will also mean missing wages and reduced productivity.

The statistics in our country may represent only the tip of the iceberg. Because of poor reporting of cases and incomplete collection of statistical data, the actual figures for young Indians suffering from coronary artery disease may be much more than that reported in studies.

The numbers are not going to decrease and unless drastic steps are taken at collective and individual levels, the future will be bleak. The theme for this year’s world heart day was prevention of cardiovascular disease in the young and in women. Hope the theme served as a wake-up call for the government, NGOs, and medical and paramedical colleagues.

High cholesterol levels

While some cholesterol is necessary for good health, too much cholesterol is bad. Excess cholesterol deposits enter the inner lining of the coronary arteries gradually, building from tiny crystals into larger deposits making the arteries narrower and consequently blood supply to the heart gets obstructed leading to MI.

Though the total cholesterol levels are a predictor of heart disease, many Indians who develop MI have normal cholesterol levels. This is because even though their total cholesterol levels are normal, they have low levels of good cholesterol (HDL cholesterol) and a very unique, dangerous type of bad cholesterol (LDL) which has a higher blood clot forming tendency.

Diabetes Mellitus

The rampant rise in the incidence of diabetes is a major factor in youngsters developing MI. Compared to non-diabetics, a diabetic with myocardial infarction develops a large MI (a larger portion of the heart is affected), has the risk of sudden cardiac death, responds poorly to treatment and has a higher risk of developing re-infarction.

Diabetics have an increased tendency to form blood clots (similar to smokers), have multiple blocks and may also have involvement of blood vessels supplying the brain and legs.

Hypertension

Changing food habits leading to increased salt consumption, stress and a sedentary lifestyle have all contributed to the rise of young hyper-tensives. Most of us grab snacks such as namkeens and samosasbetween meals when hungry… not only do they have a high salt content but they are also sources of trans-fat. People with high blood pressure are likely to develop CAD because high BP places an added force on the artery walls and over time, the extra pressure can damage the arteries. These injured arteries are most likely to become narrowed and hardened by fatty deposits.

Obesity

We are in the grip of an obesity epidemic. Sadly, the divide between the overnourished and the malnourished is deepening in India. Obesity is a combination of poor physical activity, stress and an unhealthy food culture. With obesity comes the risk of developing diabetes, high blood pressure and high cholesterol. Indian obesity is different. We may not be obese overall, but have abdominal obesity… excess fat deposit around the belly. Unfortunately, it is this belly fat, also called ‘apple type obesity,’ which is dangerous because all metabolic byproducts of visceral fat cells easily enter the liver and get stored as fat.

Unhealthy food habits

Junk food joints have become hang-outs for college students and young professionals. We are always under the impression that Indian food is healthy because Indians are largely vegetarians. However, the Indian vegetarian recipe calls for liberal use of milk, ghee, oil and decreased intake of fruits and vegetables, leading to a higher intake of refined carbohydrate, saturated fat and trans-fat.

Physical inactivity

Physical inactivity not only causes heart disease but also hypertension, diabetes and obesity. Physical inactivity starts from school as modern day teaching hardly stresses the importance of physical education.

Eighty per cent of our young population is physically inactive; the remaining 20% that frequents the gyms concentrates on muscle building rather than aerobic training.

Youngsters have to undertake aerobic physical activity for 30-60 minutes a day for at least five days a week.

Stress

Many studies reveal that the recent stress in personal or professional lives leads to MI. With most of the work happening from the desk and at unearthly working hours and due to poor sleep quality, young IT professionals and BPO employees have high stress and run the risk of developing heart diseases if they also possess any of the above mentioned risk factors. Management of stress is very often preached, but hardly practised and is difficult to implement.

Genetics

Indians are genetically prone to heart disease. Even NRIs living abroad for many generations continue to have the risk because of their genes. Indians have relatively small coronary arteries, making them more vulnerable to the disease even with less severe atherosclerotic disease than our western counterparts. The gene, if any, that is responsible for CAD is yet to be decoded.

ON & ON 9E5 HEALTH DRINK

ON & ON 9E5 HEALTH DRINK

PRODUCTS DETAILS OF ON & ON 9E5 PREMIUM HEALTH DRINK

CHERRY : Contains low calories yet rich in nutrients, vitamins and minerals. Cherry contains Anthocyanins which reduce chronic painful gout arthritis, fibromyalgia (painful muscle condition) and sports injuries. Cherries are rich in Melatonin - a powerful anti oxidant that can cross the blood-brain barrier easily and produce soothing effects on the brain neurons, calming down nervous system irritability which helps relieve neurosis, insomnia and headache conditions. CRANBERRY : An excellent source of Vitamin C. Its infection fighting properties helps in Asthma & Urinary Tract Infection. It reduces Ulcer and prevents peptic Ulcers. RED CURRANT : Low in fat and calories, Rich in Fiber, Vitamin C, Potassium, & Magnesium, Red Currants help digestion, regulate bowel movements, and treats constipation. It helps regulate blood pressure and improves muscle cramps, weakness and irregular heart beat. ELDERBERRY : Packed with strong anti-viral properties, Elder berries helps fight flu & cold, reduces phlegm, strengthens upper respiratory system & reduces inflammation. Elder Berries are useful in curing Mouth Ulcers, Tonsilitis and Sore Throats. GOJI BERRY : Also known as Wolf Berry, the medicinal benefits of Goji Berry is unlimited. It is especially used in the treatment of Diabetes and improves the eye sight and the functioning of the brain. Goji Berries are an excellent source of immune system booster and helps relieve sleep dis-orders. ACAI BERRY : Avery strong source of anthocyanins, Acai berry strengthens the functioning of the heart. It is also a rich source of protein and dietary fiber and Omega 6 & Omega 9 fatty acids that help in lowering the cholesterol in the blood. ON & ON 9e5 PREMIUM HEALTH DRINK CONTAINS PRO-ANTHOCYANINS & SEVERAL OTHER BIOLOGICALLY ACTIVE SUBSTANCES THAT IMPROVES OUR BODY'S IMMUNE SYSTEM AND OFFER PROTECTION AGAINST VARIOUS LIFE SYTLE RELATED DIS-ORDERS. GOOD HEALTH IS NATURAL & GOOD HEALTH IS AVAILABLE TO EVERYONE ASK YOUR SELF THIS QUESTION Every second when you breathe-in, millions of germs, viruses & bacteria enter into your body. Who destroys these? Modern day chemicals or your body'sown IMMUNESYSTEM? Did our fore-fathers use synthetic chemicals to live healthier & longer? BE NATURALLY HEALTHY ON & ON 9e5 Premium Health Drink is an active formulations of natural key ingredients like Amla, Noni, Aloe Vera, and a unique combination of 13 different berries - Wild Berry, Strawberry, Blackberry, Raspberry, Blackcurrant, Blue Berry, Cherry, Cranberry, Red Currant, Elderberry, Goji berry, Cranberry, Acai Berry - Collectively possess all key Vitamins, Minerals, Enzymes, Metals, Amino Acids, etc, that are required to compensate for the shortage caused by modern living conditions and bring the body to its natural level. Why do you want to suffer? ON & ON 9e5 PREMIUM HEALTH DRINK IS THE NATURAL ALTERNATIVE SOLUTION TO CHRONIC HEALTH PROBLEMS ON & ON 9e5 PREMIUM HEALTH DRINK STRENGTHENS your immune system. Then, YOUR IMMUNE SYSTEM FIGHTS various diseases, germs, viruses bacteria, etc.

WHAT IS A Immune System? We are always surrounded by bacteria, microbes, viruses, toxins, fungus, pollution and parasites to enter into our body every second when we breathe in. They are very powerful that they can even dismantle our entire body. Look at a dead body - within a few weeks the entire body is decayed and destroyed. Don't panic. We have a attentive doctor inside our body who works 24 x 7 daily - An amazing natural protection mechanism called the IMMUNE SYSTEM. Have you ever seen your immune system working? You can notice it when it fails for some reason.

A cut in your body heals very quickly most of the times but sometimes it becomes a wound. Why? If your immune system works, it heals quickly; If it fails, then the bacteria have entered your body to cause damage. When you breathe in, millions of germs, bacteria and viruses that are floating in the air go into your body. Your immune system defends your body against its attack. Occasionally a germ gets past the immune system and you catch a cold orflu -Avisible sign that your immune system failed to stop the germ.

The fine line between healthy and diseased body is crossed when the immune system fails or slows.

TODAY'S LIVING CONDITIONS HARM US MORE Stress, Pollution, Radiation, poisonous Insecticide & Pesticides, Chemical Fertilizers and Medicines, Smoking, Alcohol, Lack of exercise, bad eating habits, junk foods, synthetic preservatives, colors and additives -These actually harm our body more than ever before.

Some immune system disorders are evident immediately; others exist for years before any signs or damage occur.

Modern medicines advocate that most diseases are caused by "germs" and that, in order to get well, we must kill these germs. So, we take drugs, antibiotics, chemotherapy, radiation and even surgery but these not only kills the germs but also the good cells in our body.

When Our Cells Are Weak, Our Immune System Cannot Destroy The Bacteria, Viruses, Microbes, Toxins, & Parasites That Are All Around Us.

TO RE-ESTABLISH OUR HEALTH, WE NEED TO BALANCE OUR BODY BY WORKING WITH IT, NOT AGAINST IT

An effective Immune-System booster, multi-nutritional, natural supplement is the need of our daily requirement-much like brushing ourteeth everyday!!! THAT IS ON & ON 9e5 PREMIUM HEALTH DRINK

WHY IS ON THE MOST POWERFUL IMMUNE SYSTEM Booster

Look at what ON & ON 9e5 Premium Health Drink is made up and you will know why

AMLA (Phyllanthus Emblica) : Also called the Indian Goose Berry, Amla has been extensively used in Ayurvedic formulations to strengthen all organs of the body and the immune system. Amla is very rich in Vitamin C. NONI (Morinda Citrofolia) : Noni is said to be a powerful & virtual cure-all for respiratory conditions such as tuberculosis, influenza, asthma, coughs, colds, sinusitis and sore throat. It is also effective for digestive disorders such as diarrhea, constipation, indigestion, gastric ulcers and intestinal parasites. STRAWBERRY : Very rich in Potassium and is said to helps in lowering the risk of heart attack and stroke. Folate in Strawberries helps to produce red blood cells. Straw berries are a rich source of vitamin C and contains more than citrus fruits. This helps to fight off some forms of cancer and also lowers bad cholesterol. Strawberries are packed with B2, B5, B6, vitamin K, copper, and magnesium. They also contain omega fatty acids and essential fibers. BLACKBERRY : Blackberries are known to be a powerhouse of Vitamin B, C & K apart from Lutein & Folate apart from minerals like Potassium, Magnesium, Calcium, dietary fiber, proteins, Iron & Zinc. RASPBERRY : Low in calories & saturated fats but are rich source of dietary fiber and anti-oxidants. Contains significantly high levels of phenolic flavonoid phytochemicals such as anthocyanins, ellagic acid (a tannin), quercetin, gallic acid, cyanidins, pelargonidins, catechins, kaempferol and salicylic acid. Xylitol, a low-calorie sugar substitute is also from Raspberries. Raspberries are also excellent source of vitamin-C, which helps body develop resistance against infectious agents, counter inflammation, and scavenge harmful free radicals. BLACKCURRANT : Containing Tannin, Vitamin C, Potassium salts, & essential oil, the Black Currant is a good diuretic, Anti-sclerotic, Pectoral, Sudorific, Stomachic, Anti-diaretic, Anti- colitic, Anti-stringent, Hypotensive, and Anti-rheumatic effects favoring the elimination of uric acids. Black Currants are used to prevent cardiac insufficiency and vascular accidents; It increases resistance of fragile sanguine capillaries, reduces arterial hypertension and also intensifies weak peripheral circulation caused by menopause, cleans the blood of toxins, wastes and cholesterol. Black Currant is useful against rheumatism, arthritis and gout and stimulates digestion, functioning of the liver, pancreas, spleen and kidneys. Because of its diuretic qualities, the plant is useful for people suffering from oliguria. Being Astringent, Black Currtant is useful against diarrhea and dysentery and against tiredness & overwork. BLUE BERRY : Blue Berries are powerful anti-oxidants with anti-aging & anti-cancer properties. It has phenolic compounds that can inhibit colon cancer cell proliferation and bring on apoptosis (programmed cell death. Blueberries contain Ellagic Acid, which blocks metabolic pathways that can lead to cancer. Blue berries enhance dopamine levels, essential neurotransmitter that enables smooth, controlled movements as well as efficient memory, attention, and problem- solving function. Blue Berries are also known to prevent bacteria build up around the walls of urinary tract, improves eye sight, reduces inflammatory process in cell membrane. Blueberries are also known to relieve diarrhea and constipation.

Specifications:

Brand:- On & On

Product Type:- Health Drink

Product Weight:- 1 Litre

Capacity:- 30 sachets/tube

FAQ's

Why it is not recommended for children?

The safety of sucralose is documented by one of the most extensive and thorough safety testing programs ever conducted on a new food additive. More than 100 studies conducted and evaluated over a 20-year period clearly demonstrate the safety of sucralose. Foods made with low-calorie sweeteners are not normally a recommended part of a child's diet, since calories are important to a growing child's body. Hence, considering the developmental requirements of growing Children and as recommended by the Food Safety & Standards Authority of India, we do not recommend 9E5 for Children.

What are its benefits for our health?

When association between changing lifestyle and increasing incidence of these disorders was studied in details the culprit was found be oxidative stress that is generated in the human body. Medicinal sciences have proved the role of oxidative stress in the development of lifestyle related disorders. Oxidative stress is involved in the pathogenesis of variety of disorders. Some important and common disorders that are related to oxidative stress are as follows: Heart diseases, Diabetes, Cancer, Arthritis, Alzheimer, Parkinson's disease, Digestive dysfunctions, AIDS etc. Oxidative stress is also associated with the process of aging. “Let food be your medicine and let medicine be your food” was advised by the father of medicine, Hippocrates, over two millennia ago. Herbal and natural products of folk medicine have been used for centuries in every culture throughout the world. Scientists and medical professionals have shown increased interest in this field as they recognize the true health benefits of these remedies. Plants have been used worldwide in traditional medicines for the treatment of diseases. It is estimated that even today approximately two-thirds to three-quarters of the world’s population rely only on medicinal plants as their primary source of medicines. Antioxidants rich 9E5 is the substances that can take of the free radical and manage the oxidative stress. Antioxidants can be defined as substances whose presence in relatively low concentrations significantly inhibits the rate of oxidation of the targets. 9E5is not a medicine and can be effectively used in management of oxidative stress and for maintenance of the day to day activities. 9E5 contains a unique blend of Super Berry Fruits [(Goji Berry, Strawberry, Blackberry, Raspberry, Blackcurrant, Blue Berry, Cherry, Cranberry, red Currant, Elderberry, Acai berry), Amla, Noni & Aloe Vera] that are known for their healthy properties, which are known for their health-promoting properties due to their high content of anthocyanins, flavonoids, polyphenols, polysaccharides etc.

What are its side effect?

If pregnant or lactating women, it is recommended to consult physician before taking this product. Less than 1% of population may be allergic to one or many ingredients present in 9E5. Some of the known experiences of such sensitivity are rash, itching, mild diarrhoea, or slight belching or trouble with breathing. Most of these symptoms are part of the body reaction to the sensitive ingredients or cleansing process of 9E5. It is recommended to skip a dose or two and consume lots of water. Most allergic symptoms disappear within 24 hours of discontinuing 9E5 and after the gap of 4 to 5 days, re enjoy the benefits of 9E5.

Why the benefits are not printed in the package?

9E5 is a food product and not a medicine. Having said that, antioxidants are helpful to manage oxidative stress and the benefits are broad spectrum and vary from person to person.

Why Caution is not printed?

Caution is printed on the Carton.

Drinking Suggestions:

Empty the entire content of one Sachet in a glassful of clean water or fruit juice (150-200 ml), stir and drink twice a day preferably before meals.

ON & ON SPIRULINA

FAQs